Apple’s AirTag has quietly received a significant update, doubling its effective tracking range while maintaining the same familiar design. The second-generation Bluetooth tracker builds on the success of the original, launched in 2021, offering improved usability without major overhauls. This isn’t a revolutionary leap, but rather a refinement of an already popular device used for tracking everything from luggage to pets.
The AirTag has become ubiquitous for keeping tabs on valuables. It also spurred debate around privacy, prompting Apple to implement safeguards against unwanted tracking. These features now extend to both iPhone and Android users, addressing concerns about misuse.
Why this matters: AirTags are a key part of the “Find My” network, a system that leverages over a billion Apple devices to anonymously locate lost items. Improving the range and usability of the AirTag strengthens this network, making it even more effective for users while also reinforcing Apple’s ecosystem dominance.
Enhanced Tracking Performance
The core improvement in the AirTag 2 lies in its extended range for Precision Finding. In testing, the new model was detectable at over twice the distance compared to the original – 110 feet versus 42 feet in direct comparisons. This is due to an upgraded Ultra Wideband chip and enhanced Bluetooth connectivity, allowing it to be discovered by nearby iPhones more reliably.
The key benefit is that you can now locate items from a greater distance, making it more practical for larger spaces or when items are misplaced outdoors.
Precision Finding is also now compatible with select Apple Watch models (Series 9, 10, 11, Ultra 2, and Ultra 3), though setup requires adding a custom Control Center button. Indoors, the watch located the AirTag from up to 65 feet away.
Louder and More Sustainable
Beyond range, Apple also made the AirTag’s chime louder (77.5 dBA vs. 67.3 dBA) and higher-pitched, making it easier to hear when actively searching. The device’s shell is now made of 85% recycled plastic, a minor but welcome environmental upgrade.
A subtle design change helps distinguish the new model: text on the back is printed in all caps, except for the “AirTag” logo.
Is an Upgrade Worth It?
For existing AirTag owners, upgrading isn’t essential. The original model remains highly functional. However, those who frequently rely on Precision Finding, especially with an Apple Watch, will benefit from the extended range.
If you can find the first-generation AirTag at a discount, it remains a solid choice for most use cases.
The AirTag 2 is available for $29 individually or $99 for a four-pack. Engraving options are also available through Apple’s online store.
Conclusion: The AirTag 2 is a subtle but meaningful improvement over its predecessor. By doubling the tracking range and enhancing usability, Apple reinforces its dominance in the Bluetooth tracker market without disrupting the existing ecosystem. This is not a must-have upgrade for everyone, but a worthwhile investment for frequent users of the Precision Finding feature.
