Apple has updated its App Store Review Guidelines to explicitly require developers to obtain user consent before sharing personal data with third-party AI systems. The change, announced Thursday, reflects growing concerns about how user data is utilized by artificial intelligence companies, and comes ahead of Apple’s planned AI-powered Siri update in 2026.
New Requirements and Context
The revised guideline, section 5.1.2(i), now mandates clear disclosure of any data sharing with third-party AI, alongside explicit user permission. Previously, the rule covered broad data sharing, but the specific mention of AI companies signals a deliberate focus on this rapidly expanding sector. This move aligns with existing data privacy regulations like GDPR and the California Consumer Privacy Act, which give users more control over their information. Apps violating the policy risk removal from the App Store.
Why This Matters
The update is significant because it directly addresses the opaque data practices common among many AI developers. Many AI systems rely on vast datasets of user information to function, often without clear user consent. By forcing developers to be transparent about AI data sharing, Apple is attempting to establish a higher standard for privacy within its ecosystem.
Apple’s Own AI Plans
The timing of this update coincides with Apple’s preparations for an AI-enhanced Siri, expected in 2026. Reports suggest Apple will leverage Google’s Gemini technology for this upgrade, allowing Siri to execute commands across apps. By tightening rules for other developers, Apple may also be setting a precedent for its own AI integrations.
Broader Implications
This change could impact apps that utilize AI for personalization, data analysis, or other features. The vagueness of the term “AI” – encompassing everything from machine learning to large language models – leaves room for interpretation. Apple’s enforcement will be crucial in determining how strictly the rule is applied.
Additional Guideline Updates
Alongside the AI data sharing rule, Apple also revised guidelines for Mini Apps, creator apps, loan apps, and crypto exchanges. Crypto exchanges were added to the list of highly regulated services, reflecting increased scrutiny of the industry.
The updated guidelines underscore Apple’s commitment to user privacy, while also preparing the ground for its own AI-powered features. By demanding transparency from third-party developers, Apple is setting a new standard for data governance within the App Store ecosystem
