Amazon’s Black Friday Deals: Outpacing Walmart, Target, and Best Buy

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Amazon is currently offering a series of Black Friday deals that undercut prices at major competitors like Walmart, Target, and Best Buy. After a comprehensive review of retailer listings, nearly two dozen exclusive discounts have been identified, ranging from 4K TVs to headphones and smart gadgets. In many cases, savings are minimal (sometimes as little as a few cents), but significant discounts of up to $207 are also available.

The advantage Amazon holds is simple: retailers price-match during peak sales, so the key is finding exclusive offers that competitors can’t immediately replicate. Amazon often achieves this by bundling deals with extra perks like free credits or capitalizing on competitor stockouts.

Key Findings:

  • 4K TVs: Select models are available for $397.99, $2 cheaper than Best Buy, Target, and Costco, and one cent cheaper than Walmart. Other high-end TVs are available for $1,597.99, matching Abt but including a $98 Amazon credit.
  • Laptops: Deals on Dell laptops are available for $999.99, a $550 discount from the original price.
  • Headphones: Apple AirPods Pro 3 are priced at $219.99, and Sony WH-1000XM5 headphones at $248, both including additional Amazon credits where applicable.
  • Smart Devices: Blink Outdoor 4 security cameras (5-pack) are on sale for $159.99, a significant drop from $399.99.
  • Unlocked Phones: Select models are available for $442.49, outperforming Best Buy and Samsung by up to $207.50.
  • Video Games: Titles like EA Sports FC 24 are available for $27.99, a saving of $42 compared to other retailers.

To qualify for these deals, Amazon must offer the lowest price outright or provide an added incentive like free credit. Items must be in stock at both Amazon and competitors, and sold directly by the retailer or a verified brand to avoid unreliable third-party sellers.

The author will continue to update the list as more deals emerge throughout Cyber Weekend, so consumers should check back frequently.

These deals highlight the competitive nature of Black Friday sales, where even marginal price differences can drive consumer decisions. Amazon’s ability to consistently undercut competitors suggests a strategy focused on volume and market share, rather than solely maximizing individual profit margins.