Samsung’s S95H OLED television, unveiled at CES 2026, stands out as a significant upgrade in brightness and longevity. The new model is 35% brighter than its predecessor, the S95F, while also addressing a major concern for OLED displays: burn-in.
Key Improvements: Brightness and Burn-In Resistance
The S95H is the first Samsung OLED to incorporate technology that actively prevents burn-in, meaning static images can be displayed for extended periods without causing permanent distortions. This is crucial because OLED burn-in has historically been a barrier to wider adoption, especially for users who want to display static content like artwork or news tickers.
The TV also expands on Samsung’s art-focused offerings, featuring access to the Samsung Art Store with up to 5,000 images available for display. This positions the S95H as a compelling option for those seeking a television that doubles as a digital art frame.
Design and Connectivity Upgrades
The S95H features an all-metal bezel and simplifies connectivity by integrating four HDMI inputs directly into the TV. For users needing more ports, an optional Wireless One Connect box can expand this to eight. Samsung also emphasizes a flush wall-mount design for a clean aesthetic.
Gaming Features
The S95H boasts gaming-centric features, including VRR up to 165Hz, support for FreeSync Premium Pro and Nvidia G-Sync, and the integrated Samsung Game Bar. This makes the TV a strong contender for serious gamers.
Why This Matters
The S95H isn’t just brighter; it’s more practical for everyday use. Burn-in resistance means consumers can confidently display static content without fear of permanent damage, while the expanded art store integration positions the TV as a lifestyle product beyond just entertainment.
Pricing and availability remain unknown, but it’s expected to be a premium offering. The S95H is poised to challenge the limitations of OLED technology and redefine what consumers expect from a high-end television.
