OLED TVs continue to dominate the high-end market, offering superior picture quality and viewing experiences. This guide breaks down current options, key features, and shopping strategies for 2026.
Top Contenders: Panasonic and LG
Panasonic Z95A: Although being superseded by the newer Z95B, the Z95A remains a strong choice where available. Its OLED panel delivers exceptional visuals, complemented by a built-in speaker system.
LG C5: The LG C5 represents an incremental upgrade over the C4, but it’s still a worthwhile step up. If priced similarly to the C4, the C5 is the better value.
Screen Size and Future-Proofing
OLED TVs are available in sizes ranging from 42 to 97 inches, with larger models on the horizon. A key strategy is to buy larger than you initially think you need. The 65-inch is currently popular, but screen sizes are increasing annually. Considering a 77-inch model now could delay the need for an upgrade later. For smaller rooms, such as bedrooms or gaming spaces, models of 55 inches or less are sufficient.
Smart Shopping: Older Models and Price Drops
The yearly updates in OLED technology aren’t always dramatic, especially at the affordable end. Comparing prices between current and previous-generation models (like the LG B5 or C5) can yield significant savings. The best deals often appear as older models clear inventory for new releases. Expect prices on 2025 models to continue falling throughout the year.
HDR Compatibility: Dolby Vision vs. HDR10+
While not strictly essential, Dolby Vision support is a plus for optimal HDR performance. Samsung exclusively uses HDR10+, which is gaining traction but remains less widely supported. However, nearly all 4K TVs support the baseline HDR10 format, ensuring compatibility with most content.
Gaming Features: Lag Reduction and High Refresh Rates
For gamers, features like dedicated gaming modes (reducing lag), 120Hz or higher refresh rates, and built-in gaming apps (Xbox Game Pass, Amazon Luna, Steam Link) are essential. These features provide a smoother, more responsive gaming experience.
Smart TV Operating Systems: Choice is Key
The Philips Roku TV introduces a wider range of smart TV interfaces, including Google TV, Fire TV, and manufacturer-specific systems. Opting for a popular platform ensures the best app selection and on-demand content access.
Rigorous Testing Methodology
CNET’s TV reviews employ a scientific approach, comparing multiple models in a light-controlled lab. Testing involves both objective measurements (brightness, black levels, color accuracy) and real-world evaluation of TV, movies, and gaming content. Specialized equipment, including an AVPro Connect 8×8 4K HDR splitter, Konica Minolta CS-2000 spectroradiometer, and Murideo Six-G 4K HDR signal generator, ensures consistent and accurate results.
The goal is to provide unbiased evaluations based on over two decades of experience, accounting for features, design, smart TV performance, and connectivity.
Ultimately, the best OLED TV depends on your budget, room size, and viewing preferences. By understanding the key features and shopping strategies outlined here, you can make an informed decision and enjoy a superior viewing experience.
