Matthew McConaughey isn’t just saying “alright, alright, alright” anymore – he’s letting artificial intelligence (AI) replicate his Texan drawl in a new way. The actor has partnered with ElevenLabs, an AI audio company, to create a Spanish-language version of his newsletter “Lyrics of Livin’.” This means McConaughey doesn’t need to be fluent in Spanish; AI technology will clone his voice and translate the content.
This isn’t McConaughey’s first rodeo with ElevenLabs; he’s already an investor in the company, praising its ability to turn sophisticated technology into practical tools for creators. He sees this collaboration as a chance to expand “Lyrics of Livin'”‘s reach and connect with a wider audience.
ElevenLabs is making waves beyond McConaughey’s venture. They recently launched the “Iconic Voice Marketplace,” allowing third parties to request permission to use AI-generated voices of renowned figures like Michael Caine, Judy Garland, John Wayne, Liza Minnelli, and even historical icons like Thomas Edison and Mark Twain. The marketplace currently boasts 28 celebrity voices. Notably, while Caine is part of this platform, McConaughey’s voice isn’t included.
The rise of AI-generated content presents a complex dilemma in the entertainment industry. Studios are eager to leverage AI for cost savings, while actors, artists, and fans grapple with ethical concerns surrounding authenticity and consent. Recently, Zelda Williams, daughter of Robin Williams, publicly condemned the unauthorized use of AI to depict her late father online without permission.
ElevenLabs appears to be addressing these concerns head-on by emphasizing that the “Iconic Voice Marketplace” necessitates explicit consent from artists or their estates for any AI usage of their likeness. However, Caine’s participation suggests that some celebrities are choosing adaptation over resistance. In a rapidly evolving technological landscape, this collaboration might represent a strategic move to retain some control over their legacy and voice in an industry increasingly embracing artificial replication.
